Immersion in the who’s, the what’s, and the why’s
RESEARCH & IDEATION
Turn over every rock and leave no square of whiteboard untouched
Find commonalities and patterns which point to hypothesis
PROTOTYPE & TEST
Test, fail, and try again
Begin building a solution to the situation
Learn and plan for the growth
What I enjoy most about my work is no project is the same. Each is a new puzzle to piece together. The enjoyment of the challenge, melding consumer psychology with brand ideologies, is what makes this career my passion.
Outside of work, I take every opportunity to travel, near and far, and explore the world around me with my wife and little girl. You can also find me biking, playing soccer, rooting for Sparty or the Timbers, or hitting the trails for a good run.
I do my best to live life and draw inspiration from beyond the screen.
"A good traveler has no fixed plans & is not intent on arriving."