top of page
kyle bridges. ​​
strategist. researcher. client lead.
Sugar Wheel Works
ux strategy. ​
the ask. ​
Sugar Wheel Works, one of few custom cycling wheel builders in the country, aimed to increase productivity without sacrificing their intimate, hands-on customer experience.
the result. ​
Through employee and customer interviews, we discovered an opportunity to create a custom wheel configurator where cyclists could not only design their new wheels but also gain behind the scenes access throughout the build process through custom designed digital tools.
roles. ​
-
Account direction and senior project management
-
Qualitative research / In-person interviews​
-
Digital & UX strategy, research & UX design
-
Database mapping
-
Functional requirements
bottom of page