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Ikon Pass

brand strategy. ​

the ask. ​

The Ikon Pass unlocks access to a curation of the best ski resorts across the world. Before dropping in, the brand needed an identity and launch strategy to help navigate a highly competitive terrain. 

 

the result. ​

With the support of Nemo Design, we created an identity for the new brand defining its key values, market position, visual look and feel, and launch strategy across a plethora of digital, social, and traditional marketing channels. The result? Ikon Pass exceed their sales goals for launch by over 20% and generated nearly 24,000 social engagements in a 24 hour period.

roles. ​

  • Account direction and project management

  • Market segmentation strategy

  • Event strategy and management

  • Marketing campaign guidance

links. ​

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