The Ikon Pass unlocks access to a curation of the best ski resorts across the world. Before dropping in, the brand needed an identity and launch strategy to help navigate a highly competitive terrain.
With the support of Nemo Design, we created an identity for the new brand defining its key values, market position, visual look and feel, and launch strategy across a plethora of digital, social, and traditional marketing channels. The result? Ikon Pass exceed their sales goals for launch by over 20% and generated nearly 24,000 social engagements in a 24 hour period.
Account direction and project management
Market segmentation strategy
Event strategy and management
Marketing campaign guidance