kyle bridges. ​​
strategist. researcher. client lead.
Ikon Pass
brand strategy. ​
the ask. ​
The Ikon Pass unlocks access to a curation of the best ski resorts across the world. Before dropping in, the brand needed an identity and launch strategy to help navigate a highly competitive terrain.
the result. ​
With the support of Nemo Design, we created an identity for the new brand defining its key values, market position, visual look and feel, and launch strategy across a plethora of digital, social, and traditional marketing channels. The result? Ikon Pass exceed their sales goals for launch by over 20% and generated nearly 24,000 social engagements in a 24 hour period.
roles. ​
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Account direction and project management
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Market segmentation strategy
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Event strategy and management
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Marketing campaign guidance
links. ​