Gerber Gear

digital strategy.

the ask.

My relationship with Gerber Gear spans several years and includes a complete e-commerce website overhaul, a Bear Grylls product micro-site, and a sitemap reconstruction to match a change in product marketing.

the result.

When Gerber Gear and the Bear Grylls line simultaneously launched their digital properties they quickly became the #1 and #3 highest grossing knife brands in the country, respectively.

roles.

Account direction and senior project management
E-commerce website overhaul
- Digital strategy & planning
- UX research & design
- 3rd party integration (API) planning & mapping
Bear Grylls Microsite
- Digital brand strategy
- UX design
Gerbergear.com Redesign
- Digital brand strategy
- Sitemap research & construction
- UX design

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