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Gerber Gear

digital strategy. ​

the ask. ​

My relationship with Gerber Gear spans several years and includes a complete e-commerce website overhaul, a Bear Grylls product micro-site, and a sitemap reconstruction to match a change in product marketing. 

the result. ​

When Gerber Gear and the Bear Grylls line simultaneously launched their digital properties they quickly became the #1 and #3 highest grossing knife brands in the country, respectively.

roles. ​

  • Account direction and senior project management

  • E-commerce website overhaul​

    • Digital strategy & planning​

    • UX research & design

    • 3rd party integration (API) planning & mapping​

  • Bear Grylls Microsite

    • Digital brand strategy

    • UX design​

  • Gerbergear.com Redesign

    • Digital brand strategy

    • Sitemap research & construction

    • UX design​​

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