kyle bridges.
strategist. researcher. client lead.
Gerber Gear
digital strategy.
the ask.
My relationship with Gerber Gear spans several years and includes a complete e-commerce website overhaul, a Bear Grylls product micro-site, and a sitemap reconstruction to match a change in product marketing.
the result.
When Gerber Gear and the Bear Grylls line simultaneously launched their digital properties they quickly became the #1 and #3 highest grossing knife brands in the country, respectively.
roles.
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Account direction and senior project management
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E-commerce website overhaul
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Digital strategy & planning
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UX research & design
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3rd party integration (API) planning & mapping
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Bear Grylls Microsite
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Digital brand strategy
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UX design
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Gerbergear.com Redesign
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Digital brand strategy
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Sitemap research & construction
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UX design
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